{"id":3046,"date":"2024-06-13T09:10:14","date_gmt":"2024-06-13T09:10:14","guid":{"rendered":"https:\/\/jita-au.com\/?p=3046"},"modified":"2025-07-14T12:04:29","modified_gmt":"2025-07-14T12:04:29","slug":"e-commerce-management-exploring-user-preferences-from-the-territory-of-the-bosnia-and-herzegovina","status":"publish","type":"post","link":"https:\/\/jita-au.com\/index.php\/2024\/06\/13\/e-commerce-management-exploring-user-preferences-from-the-territory-of-the-bosnia-and-herzegovina\/","title":{"rendered":"E-Commerce Management &#8211; Exploring User Preferences from the Territory of the Bosnia and Herzegovina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3046\" class=\"elementor elementor-3046\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e232701 elementor-section-height-min-height elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e232701\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb97594\" data-id=\"cb97594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a18c791 elementor-widget__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"a18c791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2fff26 elementor-widget elementor-widget-heading\" data-id=\"b2fff26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Aleksandra Vidovi\u0107<b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52044bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52044bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c82606 elementor-widget elementor-widget-heading\" data-id=\"1c82606\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce Management - Exploring User Preferences from the Territory of the Bosnia and Herzegovina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c297c9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c297c9e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be30f72 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"be30f72\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3e2d2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3c3e2d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3c95c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0f3c95c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: https:\/\/doi.org\/10.7251\/JIT2401023V<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3b63f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f3b63f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-3.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7c4cb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cb7c4cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61aebe3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"61aebe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 &#8211; electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5f19e elementor-widget elementor-widget-heading\" data-id=\"5c5f19e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: electronic commerce, management, buyers, sellers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb1534 elementor-widget elementor-widget-heading\" data-id=\"3bb1534\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 8.4.2024.<br><b>Paper accepted:<\/b> 19.4.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd494a wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"6dd494a\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/03\/cc-by-1.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb049d1 elementor-widget elementor-widget-shortcode\" data-id=\"cb049d1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3046 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,024<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511d0df elementor-section-height-min-height elementor-section-full_width elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-laptop elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"511d0df\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0acee9c\" data-id=\"0acee9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e98b3 elementor-widget__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"c0e98b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b43c5 elementor-widget elementor-widget-heading\" data-id=\"e6b43c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Aleksandra Vidovi\u0107<\/strong>\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f1849 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68f1849\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186a6b2 elementor-widget elementor-widget-heading\" data-id=\"186a6b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce Management - Exploring User Preferences From The Territory Of The Bosnia And Herzegovina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f501 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b2f501\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5027126 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5027126\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5312c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a5312c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401023V<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7a912 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d7a912\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-3.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580ffd3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"580ffd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211717e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"211717e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b72c3 elementor-widget elementor-widget-heading\" data-id=\"62b72c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: Electronic Commerce, Management, Buyers, Sellers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0b7f6 elementor-widget elementor-widget-heading\" data-id=\"dc0b7f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 8.4.2024.<br><b>Paper accepted:<\/b> 19.4.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4dcd16 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"f4dcd16\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/03\/cc-by-1.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f73093 elementor-widget elementor-widget-shortcode\" data-id=\"0f73093\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3046 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,024<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d980b8 elementor-section-height-min-height elementor-section-full_width elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-laptop elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2d980b8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d772afa\" data-id=\"d772afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5597455 elementor-widget__width-inherit elementor-widget-mobile__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"5597455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e70ee elementor-widget elementor-widget-heading\" data-id=\"f3e70ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Aleksandra Vidovi\u0107<\/strong>\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a72e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0a72e2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a3678 elementor-widget elementor-widget-heading\" data-id=\"87a3678\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce Management - Exploring User Preferences From The Territory Of The Bosnia And Herzegovina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96936f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96936f4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04febc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f04febc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389228b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"389228b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: <a href=\"http:\/\/localhost\/mytestingsite\/wp-content\/uploads\/2024\/02\/PVTC-Technical-Requirements.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.7251\/JIT2302061S<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b8917 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"73b8917\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-3.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80faf79 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"80faf79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cefffd elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8cefffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5e44b elementor-widget elementor-widget-heading\" data-id=\"0c5e44b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: Electronic Commerce, Management, Buyers, Sellers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc380d elementor-widget elementor-widget-heading\" data-id=\"8fc380d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 8.4.2024.<br><b>Paper accepted:<\/b> 19.4.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee52ab wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"dee52ab\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/03\/cc-by-1.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/jita-au.com\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb9871 elementor-widget elementor-widget-shortcode\" data-id=\"5cb9871\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3046 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,024<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences from the Territory of the Bosnia and Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 &#8211; electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: electronic commerce, management, buyers, sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: Electronic Commerce, Management, Buyers, Sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2302061S Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: Electronic Commerce, Management, Buyers, Sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024.<\/p>\n","protected":false},"author":1,"featured_media":534,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Management - Exploring User Preferences from the Territory of the Bosnia and Herzegovina - JITA -Journal of Information Technology and Application<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jita-au.com\/index.php\/2024\/06\/13\/e-commerce-management-exploring-user-preferences-from-the-territory-of-the-bosnia-and-herzegovina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Management - Exploring User Preferences from the Territory of the Bosnia and Herzegovina - JITA -Journal of Information Technology and Application\" \/>\n<meta property=\"og:description\" content=\"Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences from the Territory of the Bosnia and Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 &#8211; electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: electronic commerce, management, buyers, sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: Electronic Commerce, Management, Buyers, Sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2302061S Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. 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APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences from the Territory of the Bosnia and Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 &#8211; electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: electronic commerce, management, buyers, sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401023V Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. Keywords: Electronic Commerce, Management, Buyers, Sellers Paper received: 8.4.2024.Paper accepted: 19.4.2024. Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Aleksandra Vidovi\u0107 E-Commerce Management &#8211; Exploring User Preferences From The Territory Of The Bosnia And Herzegovina Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2302061S Download Article PDF Abstract Electronic or Internet commerce is the process of buying, selling, transferring, and exchanging products, services, or information through computer networks. With the rapid development of information technology, collaborative consumption supported by platforms is becoming attractive to consumers. It enables quick and straightforward communication, transmission of information over long distances, easy publication of various documents, and transactions via the Internet. The goal of every trading company is to understand each client individually and use this understanding to facilitate the customer\u2019s decision to work with a specific company -rather than the competition. Online shopping is experiencing exponential growth and has many advantages compared to traditional shopping. Hence, the goal of the research is to examine the impact of modern electronic solutions on shopping. The research subject is related to determining the attitudes and decisions of consumers on the issue and making the final decision about the purchase using electronic services. The purpose of the research is to present a set of activities that affect the success of electronic commerce. From the comparative study of consumer behavior, the hypothesis was tested where H0 \u2013 electronic commerce has a significant impact on the behavior of consumers of this type of commerce. The research conclusions refer to the observation of variables that can be useful when making more effective decisions in the future. 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