{"id":3047,"date":"2024-06-13T09:07:54","date_gmt":"2024-06-13T09:07:54","guid":{"rendered":"https:\/\/jita-au.com\/?p=3047"},"modified":"2025-07-14T12:02:02","modified_gmt":"2025-07-14T12:02:02","slug":"enhancing-marketing-intelligence-in-the-insurance-sector-a-study-in-the-belgrade-region","status":"publish","type":"post","link":"https:\/\/jita-au.com\/index.php\/2024\/06\/13\/enhancing-marketing-intelligence-in-the-insurance-sector-a-study-in-the-belgrade-region\/","title":{"rendered":"Enhancing Marketing Intelligence in the Insurance Sector: A Study in the Belgrade Region"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3047\" class=\"elementor elementor-3047\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e232701 elementor-section-height-min-height elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-items-middle\" data-id=\"e232701\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb97594\" data-id=\"cb97594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a18c791 elementor-widget__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"a18c791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2fff26 elementor-widget elementor-widget-heading\" data-id=\"b2fff26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Nikola Medan<b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52044bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52044bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c82606 elementor-widget elementor-widget-heading\" data-id=\"1c82606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing Marketing Intelligence in the Insurance Sector: A Study in the Belgrade Region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c297c9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c297c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be30f72 e-grid e-con-full e-con e-parent\" data-id=\"be30f72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3e2d2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3c3e2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3c95c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0f3c95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: https:\/\/doi.org\/10.7251\/JIT2401017M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3b63f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f3b63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7c4cb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cb7c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61aebe3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"61aebe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the rapidly evolving landscape of data-driven business, marketing intelligence has become a cornerstone for organizational success. This entails the systematic collection, analysis, and interpretation of vast data sets, empowering businesses to make strategic marketing decisions. Employing techniques like data mining, machine learning, and sentiment analysis, marketing intelligence uncovers hidden patterns, identifies opportunities, and predicts challenges. A pivotal outcome is enhanced customer understanding through detailed profiles derived from sources like social media, website interactions, and purchase history. This depth of insight allows for the creation of personalized, precisely targeted campaigns, fostering stronger customer relationships and loyalty. Moreover, marketing intelligence facilitates data-driven decisions aligned with overarching business goals, optimizing resource allocation, budgeting, and strategic planning. Utilizing software solutions such as RapidMiner, organizations gain efficiency in data analysis, machine learning, and predictive analytics. Net Promoter Score (NPS) acts as a key metric, gauging customer sentiment and likelihood to recommend products or services. This paper focuses on evaluating customer satisfaction in the insurance sector, aiming to propose enhancements for service quality based on existing research results. Through a comprehensive examination of customer satisfaction levels, the study seeks to provide actionable insights for continual improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5f19e elementor-widget elementor-widget-heading\" data-id=\"5c5f19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: Marketing intelligence, Customer satisfaction, Data-driven decision making, RapidMiner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6830448 elementor-widget elementor-widget-heading\" data-id=\"6830448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 18.1.2024.<br><b>Paper accepted:<\/b> 28.3.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb049d1 elementor-widget elementor-widget-shortcode\" data-id=\"cb049d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3047 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,252<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511d0df elementor-section-height-min-height elementor-section-full_width elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-laptop elementor-section-height-default elementor-section-items-middle\" data-id=\"511d0df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0acee9c\" data-id=\"0acee9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e98b3 elementor-widget__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"c0e98b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b43c5 elementor-widget elementor-widget-heading\" data-id=\"e6b43c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Nikola Medan<\/strong>\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f1849 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68f1849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186a6b2 elementor-widget elementor-widget-heading\" data-id=\"186a6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing Marketing Intelligence In The Insurance Sector: A Study In The Belgrade Region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f501 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b2f501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5027126 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5027126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5312c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a5312c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401017M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7a912 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d7a912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580ffd3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"580ffd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211717e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"211717e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the rapidly evolving landscape of data-driven business, marketing intelligence has become a cornerstone for organizational success. This entails the systematic collection, analysis, and interpretation of vast data sets, empowering businesses to make strategic marketing decisions. Employing techniques like data mining, machine learning, and sentiment analysis, marketing intelligence uncovers hidden patterns, identifies opportunities, and predicts challenges. A pivotal outcome is enhanced customer understanding through detailed profiles derived from sources like social media, website interactions, and purchase history. This depth of insight allows for the creation of personalized, precisely targeted campaigns, fostering stronger customer relationships and loyalty. Moreover, marketing intelligence facilitates data-driven decisions aligned with overarching business goals, optimizing resource allocation, budgeting, and strategic planning. Utilizing software solutions such as RapidMiner, organizations gain efficiency in data analysis, machine learning, and predictive analytics. Net Promoter Score (NPS) acts as a key metric, gauging customer sentiment and likelihood to recommend products or services. This paper focuses on evaluating customer satisfaction in the insurance sector, aiming to propose enhancements for service quality based on existing research results. Through a comprehensive examination of customer satisfaction levels, the study seeks to provide actionable insights for continual improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b72c3 elementor-widget elementor-widget-heading\" data-id=\"62b72c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: Marketing Intelligence, Customer Satisfaction, Data-Driven Decision Making, RapidMiner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1094cd elementor-widget elementor-widget-heading\" data-id=\"f1094cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 18.1.2024.<br><b>Paper accepted:<\/b> 28.3.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f73093 elementor-widget elementor-widget-shortcode\" data-id=\"0f73093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3047 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,252<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d980b8 elementor-section-height-min-height elementor-section-full_width elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-laptop elementor-section-height-default elementor-section-items-middle\" data-id=\"2d980b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d772afa\" data-id=\"d772afa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5597455 elementor-widget__width-inherit elementor-widget-mobile__width-inherit ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"5597455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 14 No. 1 (2024): JITA - APEIRON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e70ee elementor-widget elementor-widget-heading\" data-id=\"f3e70ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Nikola Medan<\/strong>\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a72e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0a72e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a3678 elementor-widget elementor-widget-heading\" data-id=\"87a3678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing Marketing Intelligence In The Insurance Sector: A Study In The Belgrade Region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96936f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96936f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04febc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f04febc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Original research paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389228b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"389228b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOI: Https:\/\/Doi.Org\/10.7251\/JIT2401017M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b8917 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"73b8917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jita-au.com\/wp-content\/uploads\/2024\/06\/Pages-from-JITA_Vol-14_Issue-1-WEB-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Article PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80faf79 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"80faf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cefffd elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8cefffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the rapidly evolving landscape of data-driven business, marketing intelligence has become a cornerstone for organizational success. This entails the systematic collection, analysis, and interpretation of vast data sets, empowering businesses to make strategic marketing decisions. Employing techniques like data mining, machine learning, and sentiment analysis, marketing intelligence uncovers hidden patterns, identifies opportunities, and predicts challenges. A pivotal outcome is enhanced customer understanding through detailed profiles derived from sources like social media, website interactions, and purchase history. This depth of insight allows for the creation of personalized, precisely targeted campaigns, fostering stronger customer relationships and loyalty. Moreover, marketing intelligence facilitates data-driven decisions aligned with overarching business goals, optimizing resource allocation, budgeting, and strategic planning. Utilizing software solutions such as RapidMiner, organizations gain efficiency in data analysis, machine learning, and predictive analytics. Net Promoter Score (NPS) acts as a key metric, gauging customer sentiment and likelihood to recommend products or services. This paper focuses on evaluating customer satisfaction in the insurance sector, aiming to propose enhancements for service quality based on existing research results. Through a comprehensive examination of customer satisfaction levels, the study seeks to provide actionable insights for continual improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5e44b elementor-widget elementor-widget-heading\" data-id=\"0c5e44b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keywords: Marketing Intelligence, Customer Satisfaction, Data-Driven Decision Making, RapidMiner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61f134 elementor-widget elementor-widget-heading\" data-id=\"d61f134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Paper received:<\/b> 18.1.2024.<br><b>Paper accepted:<\/b> 28.3.2024.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb9871 elementor-widget elementor-widget-shortcode\" data-id=\"5cb9871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"post-views content-post post-3047 entry-meta load-static\">\r\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">2,252<\/span>\r\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vol. 14 No. 1 (2024): JITA &#8211; APEIRON Nikola Medan Enhancing Marketing Intelligence in the Insurance Sector: A Study in the Belgrade Region Original research paper DOI: https:\/\/doi.org\/10.7251\/JIT2401017M Download Article PDF Abstract In the rapidly evolving landscape of data-driven business, marketing intelligence has become a cornerstone for organizational success. This entails the systematic collection, analysis, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":534,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/posts\/3047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/comments?post=3047"}],"version-history":[{"count":16,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/posts\/3047\/revisions"}],"predecessor-version":[{"id":3700,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/posts\/3047\/revisions\/3700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/media\/534"}],"wp:attachment":[{"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/media?parent=3047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/categories?post=3047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jita-au.com\/index.php\/wp-json\/wp\/v2\/tags?post=3047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}