Social media as a new communication channel has managed to radicalize the way companies communicate with consumers and other stakeholders. Companies that are not on time engaged in social media weaken its ability for competitive struggle. In this paper we present possibilities of different types of social media in relation to marketing and public relations. Also, the paper will give specific recommendations for the use of social media in mark eting and public relations.
The availability of real-time data on the state of railway facilities and the state-of-the art technologies for data collection and analysis allow transition to the fourth generation maintenance. It is based on the prediction of the facility functional safety and dependability and the risk-oriented facility management. The article describes an approach to assessing the risks of hazardous facility failures using the latest digital data processing methods. The implementation of this approach will help set maintenance objectives and contribute to the efficient use of resources and the reduction of railway facility managers’ expenditures.
The availability of real-time data on the state of railway facilities and the state-of-the art technologies for data collection and analysis allow transition to the fourth generation maintenance. It is based on the prediction of the facility functional safety and dependability and the risk-oriented facility management. The article describes an approach to assessing the risks of hazardous facility failures using the latest digital data processing methods. The implementation of this approach will help set maintenance objectives and contribute to the efficient use of resources and the reduction of railway facility managers’ expenditures.
